One of the most challenging tasks for instructors or career centers is to recognize and identify their students' interests and skills as they navigate their career journey. Professional orientation is essential in supporting individuals' choices but is also a complex process. Unfortunately, only about 20% of undergraduate students seek vocational orientation advice from their school's career centers.
Professional orientation is critical to allowing individuals to identify their unique abilities and make important decisions about their career choices. While career tests have been a popular method for assessing skills and interests, the reliability and practical application of the results often leaves much to be desired.
As the worldwide career counseling market, measured by revenue, was estimated at US$15.3 billion in 2022, and the Canadian market alone was anticipated to reach CAD$2.4 billion with a 3.4% increase, PROFSCOPE's entry is both timely and impactful.
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